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[Advertisement Featuring Gaucho Drinking Mate]
An advertisement with a gaucho drinking mate and an image of a rural landscape.
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[Advertisement Featuring Gaucho Drinking Mate and Children Climbing Tree]
An advertisement that features a gaucho drinking mate and two children climbing a tree.
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Hemos dado en el blanco
An advertisement showing an indigenous person holding a bow and arrow.
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Salus es la yerba de la patria
An advertisement that shows a map of Argentina, a box of Salus mate, and a bombilla.
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Guayakí: Exuberant
An advertisement meant to show how good yerba can make you feel.
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La antigüedad de los yerbales
An advertisement that displays yerba plantations, calling them ancient.
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Guayakí: Enlightened
An Guayakí yerba mate ad meant to show the positive effects of the drink on the mind.
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Ojalá que sea la hoja
An advertisement that shows an indigenous man handing a Spanish colonizer a mate.
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Guayakí Yerba Maté Organic Energy Drink
A short description of the yerba mate drink and a few reviews by women.
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¡A toda hora!
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La Yerba De Los Gauchos
A newspaper article in a Latin American newspaper recounting the appearance of yerba mate in an American newspaper.
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Guayakí: Euphoric
This is an advertisement from the yerba mate company Guayakí that highlights the energy that the drink can give you.
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Los de tierra adentro...
This advertisement depicts a gaucho walking on the words "Flor de Lis" on top of a red background.
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... del CORAZON de la SELVA!
This advertisement depicts a box of Aguila yerba mate atop a background of rainforest.
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...Yerba de Monte
This advertisement depicts gauchos using machetes to clear a dense forest.
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Men drinking Mate
Three friends drink Yerba Mate. Two hold the mates while one holds the thermos.
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Modern Mate set
A plastic and aluminum Mate set in present day.
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Indigenous family drinking mate
An indigenous group of women, children, and men sit together in their home, waiting for their turn to drink the mate.
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Modern Mate set
Modern full mate set, made from aluminum.
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Silver Mate
Mate made from silver, decorated with animals.
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Yerba Mate Aguila, Advertisement, Argentina, ca. 1950's
This is an advertisement for Yerba Mate Aguila from the 1950's. It features a white woman holding a mate and it talks about what makes this yerba mate special.
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Yerba Mate Aguila Extra, Advertisement, Argentina, ca. 1950's
This is an advertisement for Yerba Mate Aguila Extra from the 1950's from a magazine. It features a white fashionable woman holding a mate and it talks about how this yerba mate is the best quality.
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Nobleza Gaucha, Advertisement, Husband Coming Home, ca. 1950's
This is an advertisement for Nobleza Gaucha Yerba Mate from the 1950's. It features a fashionable, white woman holding a mate with her husband coming in the door behind her holding a briefcase.
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Nobleza Gaucha, Advertisement, "Se ve cebe con yerba Nobleza Gaucha," ca. 1950's
This advertisement for Nobleza Gaucha from the 1950's from a women's magazine called Vosotras. It features a white fashionable woman holding a mate with her husband sitting behind her. The description talks about making yerba mate for your husband.
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Mercado/farmacia de hierbas medicinales en el centro de Valdivia
A picture of a Yerba Mate drinking set, being promoted as a Christmas package including paraphernalia.