Compañía General de Fósforos Sud Americana [South American General Match Company], matchbox, "Que swing me da el mate!" (What a swing mate gives me!), ca. 1971
Item
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Title
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Compañía General de Fósforos Sud Americana [South American General Match Company], matchbox, "Que swing me da el mate!" (What a swing mate gives me!), ca. 1971
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Description
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This matchbox is part of a propaganda campaign to promote yerba mate and link it with jazz and by extension the U.S. The Compañía General de Fósforos Sud Americana, which made this matchbox, was formed in 1929. A yerba mate advertisement featuring this jingle apparently aired in 1971. (http://www.mujeresdemiedad.com/salidas-bailar-60)
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Creator
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Compañía General de Fósforos Sud Americana S.A.
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Source
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Archivo Juan Carlos Romero
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Contributor
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Rebekah Pite
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Language
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Spanish
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Type
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Ephemera
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Date
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Ca. 1971.
