Compañía General de Fósforos Sud Americana [South American General Match Company], matchbox, "Que swing me da el mate!" (What a swing mate gives me!), ca. 1971

Item

Title
Compañía General de Fósforos Sud Americana [South American General Match Company], matchbox, "Que swing me da el mate!" (What a swing mate gives me!), ca. 1971
Description
This matchbox is part of a propaganda campaign to promote yerba mate and link it with jazz and by extension the U.S. The Compañía General de Fósforos Sud Americana, which made this matchbox, was formed in 1929. A yerba mate advertisement featuring this jingle apparently aired in 1971. (http://www.mujeresdemiedad.com/salidas-bailar-60)
Creator
Compañía General de Fósforos Sud Americana S.A.
Source
Archivo Juan Carlos Romero
Contributor
Rebekah Pite
Language
Spanish
Type
Ephemera
Date
Ca. 1971.
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