Items

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  [Advertisement Featuring Gaucho Drinking Mate]

  An advertisement with a gaucho drinking mate and an image of a rural landscape.
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  [Advertisement Featuring Gaucho Drinking Mate and Children Climbing Tree]

  An advertisement that features a gaucho drinking mate and two children climbing a tree.
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  Hemos dado en el blanco

  An advertisement showing an indigenous person holding a bow and arrow.
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  Salus es la yerba de la patria

  An advertisement that shows a map of Argentina, a box of Salus mate, and a bombilla.
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  Guayakí: Exuberant

  An advertisement meant to show how good yerba can make you feel.
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  La antigüedad de los yerbales

  An advertisement that displays yerba plantations, calling them ancient.
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  Guayakí: Enlightened

  An Guayakí yerba mate ad meant to show the positive effects of the drink on the mind.
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  Ojalá que sea la hoja

  An advertisement that shows an indigenous man handing a Spanish colonizer a mate.
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  Guayakí Yerba Maté Organic Energy Drink

  A short description of the yerba mate drink and a few reviews by women.
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  ¡A toda hora!
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  La Yerba De Los Gauchos

  A newspaper article in a Latin American newspaper recounting the appearance of yerba mate in an American newspaper.
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  Guayakí: Euphoric

  This is an advertisement from the yerba mate company Guayakí that highlights the energy that the drink can give you.
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  Los de tierra adentro...

  This advertisement depicts a gaucho walking on the words "Flor de Lis" on top of a red background.
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  ... del CORAZON de la SELVA!

  This advertisement depicts a box of Aguila yerba mate atop a background of rainforest.
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  ...Yerba de Monte

  This advertisement depicts gauchos using machetes to clear a dense forest.
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  Men drinking Mate

  Three friends drink Yerba Mate. Two hold the mates while one holds the thermos.
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  Modern Mate set

  A plastic and aluminum Mate set in present day.
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  Indigenous family drinking mate

  An indigenous group of women, children, and men sit together in their home, waiting for their turn to drink the mate.
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  Modern Mate set

  Modern full mate set, made from aluminum.
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  Silver Mate

  Mate made from silver, decorated with animals.
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  Yerba Mate Aguila, Advertisement, Argentina, ca. 1950's

  This is an advertisement for Yerba Mate Aguila from the 1950's. It features a white woman holding a mate and it talks about what makes this yerba mate special.
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  Yerba Mate Aguila Extra, Advertisement, Argentina, ca. 1950's

  This is an advertisement for Yerba Mate Aguila Extra from the 1950's from a magazine. It features a white fashionable woman holding a mate and it talks about how this yerba mate is the best quality.
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  Nobleza Gaucha, Advertisement, Husband Coming Home, ca. 1950's

  This is an advertisement for Nobleza Gaucha Yerba Mate from the 1950's. It features a fashionable, white woman holding a mate with her husband coming in the door behind her holding a briefcase.
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  Nobleza Gaucha, Advertisement, "Se ve cebe con yerba Nobleza Gaucha," ca. 1950's

  This advertisement for Nobleza Gaucha from the 1950's from a women's magazine called Vosotras. It features a white fashionable woman holding a mate with her husband sitting behind her. The description talks about making yerba mate for your husband.
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  Mercado/farmacia de hierbas medicinales en el centro de Valdivia

  A picture of a Yerba Mate drinking set, being promoted as a Christmas package including paraphernalia.