This matchbox is part of a propaganda campaign to promote yerba mate and link it with jazz and by extension the U.S. The Compañía General de Fósforos Sud Americana, which made this matchbox, was formed in 1929. A yerba mate advertisement featuring this jingle apparently aired in 1971. (http://www.mujeresdemiedad.com/salidas-bailar-60)
Newspaper article in the Argentinian newspaper La Opinión, about actress Isabel Sarli's recent travels and work in North America, Europe, and 'exotic' places all over Asia. Features a photo of her drinking yerba mate on the Great Wall of China.
The article also profiles her future movie work, ("Flor Tetis de Gambetta", and "Sí, soy latina, mi amor")
The menu is written in English and includes an illustration of a gaucho on the cover drinking mate and inside another illustration of Paolistas "soldiers of the East Bank of the silver" drinking mate. The menu itself does not include mate.
A brochure for the exhibit titled "Mateando se conoce de dónde somos" ["Drinking Mate We Know Where We Are From"], distributed by la Municipalidad de las Flores and the Secretaría de Bienestar Social y Cultura . The brochure details the history of drinking mate as a cultural practice, including a list of relevant mate vocabulary.
A short article published in the Argentine newspaper La Nación detailing the history of mate in South America. Images of aristocrats and gauchos drinking mate are included.
A short article published in the Argentine newspaper Clarín describing a decline in the consumption of certain food items, including yerba mate. The article attributes decreasing consumption patterns to national economic policies.
A newspaper article about a publicity campaign promoting the consumption of Argentine yerba mate in China and Taiwan. The article contains content in Spanish and Chinese.
A Taragüí advertisement for the Argentine brand's packaging of yerba mate in a tin, emphasizing the new container's abilities to preserve the taste and protect the purity of the yerba. Includes instructions for using the tin.
Advertisement created by the Aguila brand. Features individuals gathered together playing cards, emphasizing this brand's superior quality and taste as the reason to drink another mate.
Advertisement created by the Comité de Propaganda del Consumo de la Yerba Mate marketing yerba mate as a healthy stimulant. The back features recipes for foods and drinks made with yerba mate.
Advertisement pertaining to local production of yerba mate referencing socio-economic benefits of yerba mate industry. Features an image of a toucan leaning against a yerba mate package.
Complementary individually packaged Argentine yerba mate with preparation instructions on the back from the Comité de Propaganda del Consumo de la Yerba Mate.