GS: Chocolate
Item set
- Title
- GS: Chocolate
Items
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This is a Whittman's Chocolate advertisement from the WWII era. This bright yellow image depicts a couple embracing highlight the feminine ideals of the time to serve their husband. However, the tagline is directed to men that they should buy their lovers chocolate. -
The Text on the image reads... "Hershey’s Products at War U.S. ARMY FIELD RATION D: is a highly concentrated food intended for emergency use only. One ration consists of three chocolate bars for carrying in the soldiers’ pockets. Hershey was the first to product this ration. A similar product is supplied to the Marine Corps. U.S. ARMY FIELD RATION K: provides balanced meals in individual packaged and contains a chocolate bar as the dessert component. 10 IN 1 RATION: supplied sufficient food for ten soldiers and withstands all climatic conditions. Chocolate bars of the Ration D type are included. HERSHEY’S TROPICAL CHOCOLATE: is a new creation in bar form, designed to withstand the effects of extreme heat. High in food energy value, this item is being produced in response to the requests of our boys for the kind of chocolate they knew at home. Our entire output is scheduled for shipment overseas through the Army, Navy, Marine Corps and Red Cross. U.S. ARMY FIELD RATION C: is packed in a tin can. One item of the contents is Cocoa Beverage Powder, a great favorite with out fighting forces. AIRCRAFT SNACK RATION: provides extra energy on long flying missions. Chocolate was an obvious choice among the items under consideration. U.S. NAVY LIFE RAFT EMERGENCY RATION: was developed to sustain life in case of shipwreck. The Ration D type of chocolate, with its high powered food energy value, is well adapted for this vital use. EMERGENCY ACCESSORY KIT: is prepared for front line use. Among other items, chocolate bars are packed in each kit. PRISONER OF WAR PACKAGE: a gift of the American Red Cross, is regularly supplied to those of our fighting forces who have fallen into enemy hands. Special chocolate bars are included in this package. HERSHEY’S BREAKFAST COCOA: is widely used by all branches of the service. Its popularity as a beverage is constantly increasing. HERSHEY’S CHOCOLATE FLAVORED SYRUP: long a favorite in the Ships Service Stores of the Navy, is also supplied for Army and Navy messes and Post Exchanges. HERSHEY’S MILK CHOCOLATE, ALMOND MILK CHOCOLATE AND BITTERSWEET CHOCOLATE BARS: familiar to everyone in time of peace, are in even greater demand in wartime." -
This is an M&M advertisement from World War II. The image shows a soldier holding up m&ms and a curious-looking woman. M&ms were only sold to the US military at the time. -
The Image is of Hershey's Tropical Bar that was highly heat resistant. "In 1943, the procurement division of the army inquired about the possibility of obtaining a heat-resistant chocolate bar with an improved flavor. After a short period of experimentation, Hershey's Tropical Chocolate Bar in both one- and two-ounce sizes was added to the list of war production items. This bar was destined to exceed all other items in the tonnage produced. The Army-Navy "E" Production Award was given to Hershey Chocolate Corporation on August 22, 1942, in recognition of its outstanding war effort. The corporation received a flag to fly above the chocolate plant and a lapel pin for every employee. The award was presented for exceeding all production expectations in the manufacturing of an Emergency Field Ration. The “E” production award was not easily won nor lightly bestowed. The award recognized companies that consistently met high standards of quality and quantity in light of available resources. Major General Edmund Gregory said of Hershey, "The men and women of Hershey Chocolate Corporation have every reason to be proud of their great work in backing up our soldiers on the fighting fronts." In all, the Hershey Chocolate Corporation received five Army-Navy "E" awards." -
The famous 2014 Sainsbury ad depicts British and German soldiers laying down their weapons to celebrate Christmas in 1914. The advertisement poignantly captures soldiers singing “Silent Night'' in both languages, playing a soccer match, and concludes with the ad’s featured characters exchanging gifts of chocolate. -
"The Red Cross provided goods such as M&M's to soldiers in the 1940s. You can view this original wrapper in "American Enterprise." -
Unbroken was a book published a few years ago that told the remarkable true story of Louis Zamperini, who was an Olympic runner, pilot, POW, and American hero. During his time in the military, his plane was shot down and he survived by eating chocolate bars that were in his ration packs. This true event proves the importance of chocolate in the military as it saved Louis’ life. -
The article contains quotes from Hershey chocolate company representatives saying, “‘Chocolate has long been an American favorite and we are happy that we can supply the soldiers in Saudi Arabia with a familiar taste from home,’ said Richard A. Zimmerman, Hershey’s chairman and chief executive officer.” -
The image above is a poster that sought to raise funds for the war effort. During World War II not only did the soldiers need bullets and uniforms but also something to keep them motivated. In addition, not only did chocolate often evoke memories of childhood, but it was also an important source of nutrition. -
This image is a promotional fundraising flyer from the Lafayette College Adrienne Club to help support the troops during WWII by sending them chocolate. -
This document is a youtube discussion between Dave Borghesani, the historian for the Mars Wrigley Chocolate company, and Patrick Madden of the National Archives Foundation. This video discusses the impact and involvement of chocolate in several US wars.
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This image is a Nestle's advertisement that describes chocolate as a high energy food that was included in the US army's ration kits. -
This is a depiction of a black and white photograph of a hand holding a U.S. army emergency ration bar of chocolate by Hershey's Chocolate Corporation. This image is from 1940 at Fort Myers. -
Cadbury Fruit and Nut Advertisement, "Good things shouldn't come in pieces," with Naked Woman, 2003.Cadbury Advertisement depicting a naked woman and the Cadbury Fruit and Nut Bar -
Hershey's Kisses Special Dark packaging in dark brown with deep purple wrapped chocolate kisses -
Advertisement for Swiss Miss instant cocoa mix promoting its refreshing nature in the summer and its health benefits -
Cadbury's chocolate advertisement that promotes the quantity of milk within its milk chocolate -
A Whitman's Chocolate ad showing a women embracing a man (who's presumably just given her chocolate) encouraging men to "put themselves in his place." "A woman never forgets the man who remembers," says the ad, reminding men to purchase chocolate for the women in their lives. -
An advertisement for Whitman chocolates featuring a woman who was given a box of chocolates by "the nicest man in the world" (presumably her husband). -
Borden's print advertisement promoting drinking chocolate during the summer -
Dark chocolate advertisement promoting the health benefits tied to dark chocolate while mentioning religious ideas because of the time of year -
Advertisement from Godiva Chocolatier's 2004 "Diva" campaign, displaying a woman lying on her back looking at the viewer with chocolate on her chest. -
Advertisement by German chocolate company Sarotti. This character is known as their mascot. Many companies share a common trend of having blackamoor mascots.