Indian Tea Advertisements Bibliography

Collingham, Lizzie. Curry: A Tale of Cooks and Conquerors. New York: Oxford University Press, 2006.

D'Antonio, Michael. Full Cup: Sir Thomas Lipton's Extraordinary Life and His Quest for America's Cup. New York: Penguin Group, 2010.

H.T.Media. "About Us." Company History. Accessed November 12th, 2019.   http://www.htmedia.in/?page_id=59 

Lutgendorf, Philip, “Making Tea in India: Chai, Capitalism and Culture” Thesis Eleven 113. 1. (2012).https://www.researchgate.net/publication/274463295_Making_tea_in_India_Chai_capitalism_culture [accessed Oct, 18. 2019]

Metcalf, Barbara D., and Metcalf, Thomas R.. “The 1940s: Triumph and Tragedy” in A Concise History of Modern India. New York: Cambridge University Press, 2012.

Rajagopal, Marketing Concepts and Cases. New Delhi: New Age International Limited, 2000.

Shobna Nijhawan, “Nationalizing the consumption of tea for the Hindi reader: the Indian Tea Market Expansion Board’s advertisement campaign,” in Modern Asian Studies (Cambridge university Press: 2017) 51, 5.

Trisha Argawal'20, Lafayette College. Translations from Hindi to English.