Bibliography

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Davis, Simone Weil. Living Up to the Ads: Gender Fictions of the 1920s. Duke University Press. 2000.

Elliot, Stuart. “Maxwell House, Aiming to Reclaim Coffee Crown, Starts Makeover.” The New York Times. April 13, 2014. 

Hall, S. Roland. The Advertising Handbook.  McGraw Hill Book Co. 1921.

Leavy, Patricia, Adrienne Trier-Bieniek, Patricia Arend. “Chapter 3: Gender and Advertising.” Gender & Pop Culture. Sense Publishers. 2014.

Parkin, Katherine J. Introduction and Chapter 1 in Food is Love: Advertising and Gender Roles in Modern America. Philadelphia, University of Pennsylvania Press, 2011, 1- 29.

Pendergrast, Mark. Uncommon Grounds: The History of Coffee and how it Transformed our World. Basic Books. 2010.