Bringing it All Together

        All together it is clear to see that yerba mate advertising has changed vastly over the years. From trying to sell sex and love to variety and looks and finally to health, wellness, and accessability, yerba mate sellers have changed with the times. If the trend stays true then these advertisements will keep utilizing the necessary styles to create successful advertisements and other visuals that catch the attention of the intended audience. These visual strategies are very important because, without this adaptation to the advertising trends, yerba mate might not have been able to get to its place of success in the US today.


“11 Commonly Used Techniques in Visual Advertising.” 2020. Wow-How Studio.

Espinal, Nelson. 2020. “The Rise of Yerba Mate.” UCSD Guardian.

“Global Impact Report 2020.” 2020. Guayakí Yerba Mate.

Hennessy, Maggie. 2020. “If you survive, you thrive: Guayaki yerba mate's slow-burning success.”FoodNavigator-USA.

Mariano, Jonathan. 2011. “Guayaki Yerba Mate to Market Only with Social Media.” TriplePundit.

Matero, J. 2017. “10 Celebrity Yerba Mate Drinkers.” Native Leaf.

Nelson, Nikki. 2021. “Effective Advertising Makes People Remember Your Name.” Wolters Kluwer.

Parkin, Katherine. 2011. “Food is Love.” University of Pennsylvania Press.

Pire, Jayden. 2020. “Content Marketing Writing Tips: How to Be Clear, Concise, & Strong.” Protocol 80.

Rose, Gillian. 2016. Visual Methodologies: An Introduction to Researching with Visual Materials. Edited by Gillian Rose. N.p.: SAGE Publications.

“What Is Yerba Mate?” n.d. Teatulia Organic Teas. Accessed November 30, 2021.

“Women in the 60's.” n.d. Accessed November 30, 2021.

Prev Next