Yerba Mate Today

        In today’s day and age, society’s outlook on yerba mate has changed significantly and sales are at an all time high (Hennessy 2020). Along the same path of change were the yerba mate advertisements that have finally flourished into what we see today. 

        This ad campaign from Guayakí is an amazing example of the progress that yerba mate ads have made since their beginnings in the US. Compared to the advertisements of the earlier years these current ads still have a fun look with a more sleek and aesthetic aspect to it that is visually appealing to the audience. Another great aspect of this ad campaign is that it connects to a very popular trend in current society: health and wellness. The visuals feature powerful women doing tasks that range from exercising to relaxing, but throughout all of these activities they have a can of yerba mate by their side. This gives the audience the idea that the women in these ads are able to be this healthy and relaxed because of this yerba mate that they have by their side. 

        Another pull that comes with yerba mate today is accesability. People today are always rushing from one place to another so it is not simple to sit down and make yerba mate before starting the day. As you can see in the ads Guayakí now sells yerba mate in cans. This allows the product to be simpler and more accessable to the large percentage of the population that is always moving.

As a Whole

        The tactics that Guayakí is applying in this ad campaign is very popular in US society today. Accessability is everything as are health and wellness. Using this idea to sell yerba mate has helped expand yerba mate to a wider audience and will help it continue to find more consumers in the US market.